Curriculum Based On What The Industry Needs

 
Next two start dates are: January 6, 2020 & March 2, 2020.

Home / Earn Your Bachelor’s Degree Online / Online Bachelor of Science in Management, Entrepreneurship, and Business Administration (MEBA)

 


 2019-2020 Program Catalog

 

Jumpstart Your Future

If you’re ready to change course and get on the fast track, you owe it to yourself to check out Harrisburg University’s Online Management,  Entrepreneurship and Business Administration bachelor’s program with concentrations in Digital Marketing and Business Analytics.

The program is:

  • 100% online
  • High-Tech focused
  • Taught by award-winning business leaders who are also respected educators
  • Part-time and full-time options
  • Affordable

But, best of all, it prepares you to seize today’s – and tomorrow’s – most exciting career opportunities in fields experiencing double-digit growth. That’s an excellent return on your investment in yourself and your future.

Career and Earnings Outlook

A college degree in Management opens doors. But a degree that also includes eBusiness, Digital Marketing, and Business Analytics prepares you for both today’s and tomorrow’s best job opportunities.

That’s what you get when you enroll in Harrisburg University’s Online Degree Program for adults. The Full Package.

The program is 100% online. Working at your own pace and within your own schedule you’ll gain the skills you need for these careers and many more:

 Career  Salary  Growth Potential
Business Analyst  $40,738 – $153,000  20% through 2020
 Digital Marketing Manager  $55,407 – $110,313  38% this year alone†
 Management Consultant  $81,000 average annual  14% growth through 2024
 eCommerce Manager  $60,597 average annual  27% growth through 2024
 Market Research Analyst  $61,290 average annual  32% growth through 2024

 

Integrating Business, Management and Technology

This Bachelor of Science program prepares the student for a successful career in the modern job market by teaching them how to recognize opportunities and create value in both new and existing organizations. This program draws on three disciplines providing skills in Entrepreneurship, Managerial Decision Making, and Business Administration, and prepares the student to take leadership, management, and entrepreneurial roles in the public and private sectors. The student is taught skills such as strategic thinking, motivating and managing nationally and internationally diverse workforces, building and leading team efforts, negotiating successfully, and instituting planned change in organizations. MEBA is a high quality business program advancing research at the intersection of innovation, leadership and entrepreneurship.

Program Goals
Graduates of the Bachelor of Science in Management, Entrepreneurship, and Business Administration program are able to:

  • Recognize business opportunities and identify competitive advantages
  • Plan business operations, new organizational processes, and entrepreneurial ventures
  • Effectively lead and participate in teamwork to build exceptional organizations
  • Describe and resolve ethical, legal, and social factors when solving modern business problems

Core Courses – 30 credits

The following ten courses comprise the required core courses of Management, Entrepreneurship, and Business Administration program. The credit value of each course appears in parentheses ( ).
Complete all of the following Core courses – 30 credits

 MEBA 110 Introduction Business and Entrepreneurship  (3 credits)
 MEBA 225 Accounting  (3 credits)
 MEBA 230 Marketing  (3 credits)
 MEBA 250 Corporate Innovation and Entrepreneurship  (3 credits)
 MEBA 322 Decision Theory  (3 credits)
 MEBA 335 Business Law and Ethics  (3 credits)
 MEBA 340 Introduction to Innovation and Design Thinking  (3 credits)
 MEBA 350 Finance  (3 credits)
 MEBA 425 Product Management  (3 credits)
 MEBA 432 Management and Innovation Strategy  (3 credits)

MEBA Program Concentrations
Three concentrations are currently offered:


Business Analytics Concentration (19 Credits)
The following six courses comprise the required concentration courses of the Business Analytics concentration in Management, Entrepreneurship, and Business Administration program. The semester
hour value of each course appears in parentheses ( ).

 ANLY 400 Analytics Tools and Techniques  (4 credits)
 MEBA 375 Statistics for Managers  (3 credits)
 MEBA 382 Research Design and Methodology  (3 credits)
 MEBA 472 Business Intelligence & Decision Support Systems  (3 credits)
 MEBA 482 Quantitative Methods in Managerial Decision Making  (3 credits)
 MEBA Elective 300-400 Level  (3 credits)

Digital Marketing Concentration (18 Credits)
The following courses comprise the required concentration courses of the Digital Marketing concentration in the Management, Entrepreneurship, and Business Administration program. The semester hour value of each course appears in parentheses ( ).

 IMED 170 Visual Design Fundamentals  (3 credits)
 MEBA 352 Consumer Behavior  (3 credits)
 MEBA 354 Integrated Marketing Communications  (3 credits)
 MEBA 375 Statistics for Managers  (3 credits)
 MEBA 488 Marketing Research  (3 credits)
 MEBA Elective 300-400 Level  (3 credits)

Individualized Concentration (19 Credits)
The following courses comprise the required concentration courses of the Individualized concentration in Management, Entrepreneurship, and Business Administration program. The semester hour value of each course appears in parentheses ( ).

 MEBA Electives
(MEBA courses not already in Core requirements)
 (12 credits)
AND
Choose 7 credits of electives from the following course options:
 GEND 400 The Entrepreneurial Mind  (3 credits)
 GEND 425 Globalization  (3 credits)
Any CISC, IMED, or ISIT course Varied

The student will typically complete the concentration courses after the majority of the core courses or in the third year.


2019-2020 Program Catalog