Where Business and Technology Intersect

 
Next two start dates are: October 21, 2019 & January 6, 2020.

Home / MEBA 230 – Marketing

 

Prerequisites:  MEBA 110

Marketing is defined as the process of getting the right products to the right people, at the right place, time, and price by using the most effective promotional course of action. Marketing is also defined as providing goods and services that meet or exceed expectations of potential consumers’ needs and wants. The student explores what makes a company embrace ethics in professional decision-making; what encourages corporations to become socially responsible; what the processes are for product concepts, product development, and types of consumer products and services; how companies research the market, configure market segmentation, and target their market; and how companies develop online marketing strategies in order to target consumers and businesses.

 

Course Information

  • Course Code: MEBA 230
  • Credits: 3 credits