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Home / MEBA 230 – Marketing in the Digital Age

 

Prerequisites:  None

The student is provided with analytical tools to understand and synthesize the most current applications of theories and concepts in marketing.  The student is shown how to design strategic planning for competitive advantage in the marketplace and is encouraged to explore the essence of marketing environment and the global vision for business marketing.  Topics such as consumer and business marketing, segmentation, support systems in marketing, product concepts and management, marketing channels and supply chain management are explored.

 

Course Information

  • Course Code: MEBA 230
  • Credits: 3 credits