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Home / MEBA 488 – Marketing Research

 

Prerequisites: MEBA 230 and 375

This course uses marketing research to make business decisions. The student identifies a marketing problem, collects marketing data regarding the stated problem, analyzes the collected data, interprets findings, presents implications and findings; and applies findings as proposed business actions. The student’s research includes quantitative, qualitative and mixed method approaches; they will collect data using questionnaires (close and open-ended), focus groups, panels, interviews (structured and unstructured) and to analyze and interpret the results.

 

Course Information

  • Course Code: MEBA 488
  • Credits: 3 credits