Where Business and Technology Intersect

Next two start dates are: January 6, 2020 & March 2, 2020.

Home / MEBA 425 – Product Management


Prerequisites: MEBA 230

Description: This course provides the student with the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. By completing this course, the student is able to create an activity plan to bring their brand strategy to life – both externally towards consumers and internally to employees.


Course Information

  • Course Code: MEBA 425
  • Credits: 3 credits