Where Business and Technology Intersect

Next two start dates are: January 6, 2020 & March 2, 2020.

Home / MEBA 432 – Management and Innovation Strategies


Prerequisites: MEBA 225 and MEBA 250

Description: To capture the high level of complexity under which strategic management takes place, this course predominantly uses the case method to examine how general managers create and maintain a competitive advantage for their organizations. The student examines critical strategic issues confronted by top executives of organizations, as well as take a general management and a multi-functional approach to these strategic issues by using all the core business functions.


Course Information

  • Course Code: MEBA 432
  • Credits: 3 credits