Where Business and Technology Intersect

Next start dates are: Fall Term A - August 31st - Fall Term B - October 26th.

Home / MEBA 488 – Marketing Research


Prerequisites: MEBA 230 and 375

This course uses marketing research to make business decisions. The student identifies a marketing problem, collects marketing data regarding the stated problem, analyzes the collected data, interprets findings, presents implications and findings; and applies findings as proposed business actions. The student’s research includes quantitative, qualitative and mixed method approaches; they will collect data using questionnaires (close and open-ended), focus groups, panels, interviews (structured and unstructured) and to analyze and interpret the results.


Course Information

  • Course Code: MEBA 488
  • Credits: 3 credits